Free Your Inner Guru

What does empathy have to do with accessing your inner wisdom? Like many big lessons, this one begins with a book.  In his new release This is Marketing, Seth Godin makes the case that good marketing requires empathy for the people you seek to serve.  I've been looking for a different way to show up and serve for some time now.  Based the visceral "Yes!" I experienced with every concept in the book,  I enrolled in The Marketing Seminar, the course on which This Is Marketing is based. Be careful what you wish for, they say. In comparison to the course, the book is a lie-down at the beach.  The Marketing Seminar a mental agility course on how you communicate about your business.  It requires both introspection and endurance.  Not that I'm complaining! It's easy to have empathy for someone who is like you.  It bends the mind to have empathy for someone you perceive as an "other". In one of the lessons, Seth Godin asks us to exercise our empathy muscle by imagining what it's like to be in someone else's shoes.