Crack The Customer Code

Jeannie shares expert tips for building brand trust through truly consistent customer experiences. Consistency and brand trust Brand trust is one of the cornerstones of customer satisfaction and loyalty. However, trust is hard to earn and easy to destroy. And you may know customers can trust you, but do they know? So, it’s imperative to think of ways to deliver an experience that earns trust for the long term. There are many building blocks to trust, but today we’re focusing on one of the most important ones: Consistency. But truly consistent customer experiences go well beyond consistently creating delight at a given touchpoint. In fact, those touchpoints need to be consistent with one another. “Consistency means living that promise on every channel, every time.” –Jeannie Walters Does your great shopping experience lead to a checkout that’s from another planet? Or does your personalized service end with a bill that’s anything but? “When it’s time to hand over the money, the experience can be a total