Executive Athletes

   Josh Crosby is a former professional ultra-endurance athlete, Ironman World Champion competitor, World Champion rower. Currently he is a coach, fitness consultant, product tester and the race director/creator of the Misery Challenge. He brings an elite caliber athletic pedigree to his work as a coach and co-creator of rowing based fitness programs Indo-Row™ and ShockWave both of which  can be found in 100’s of clubs world-wide with partners such as industry leaders Equinox and Fitness First.  Crosby and his partner Jay Blahnik have worked with WaterRower to design the world’s most authentic rowing machine. Using water as its resistance, it’s an unreal workout experience. Crosby is Orange Theory Fitness’ indoor rowing consultant and has been the face, athletic inspiration and product tester for K-Swiss, Gatorade, Zoot, Nike, New Balance, Asics and Adidas. He has also been interviewed on The Today Show, CNN, Outdoor Life Network, Fox News and Fit TV. Motivation, encouragement, variety and