Back of Napkin: CMO hot topics discussed in less time than lunch.

As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president and general manager of Marketplace – creators of some of the most listened-to audio programming in the country – to get answers. Episode mentions: Edison Research Marketplace Deborah Clark Steve Jobs Apple MasterCard Casper Mattresses Dirty John Serial Adam Grant WorkLife Warby Parker Ben Shapiro Adam Corolla Gimlet PRX Slate Panoply Jonathan Van Ness Getting Curious Slow Burn MailChimp Homecoming Netflix David Ridgen Canadian Broadcasting Company New York Times The Daily Facebook Black Mirror