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If you’ve ever wanted answers to your biggest questions, then do have the What’s Your Problem show for you. Today I’ll be talking with Thomas Wedell-Wedellsborg, speaker, adviser, co-author of “Innovation as Usual”, and author of a brilliant new book on solving your problems, “What’s Your Problem”  And that’s just what I want to talk with him about today, about changing the problems you solve to solve your toughest problems. Plus we’ll talk about judging barbeque competitions, hipsters and shuffleboards, boys and hammers, beating electabuzz, what on earth is the 10 O’clock rule, and why in the world furniture upholstery might just save humanity. Key Points Discussed: The elevator problem and how it explains what his book and the concept of reframing is about (02:55) The way that we’re always solving the wrong problems (05:06) The shelter problem and bark buddy: The BarkBox concept (07:03) The problems that cause most families to give up their dogs to shelters (10:00) Looking at Sir Meowzers problem from diff