Ctrl Alt Delete

#234 Emily Weiss: On Building Glossier

Informações:

Sinopsis

My guest today is the wonderful Emily Weiss, founder of Glossier, who, after cultivating a passionate community on her website Into The Gloss, saw an opportunity to create a new beauty experience that celebrates and speaks to the customer directly. Founded in 2014, Glossier is a digital-first beauty company with a mission to give voice through beauty. Glossier has a "skin first, makeup second" philosophy, Glossier creates modern essentials (skincare, makeup fragrance, body) that intuitive, easy-to-use, and don't hide or cover you up. Since launching, Glossier has introduced 36 products, opened two permanent stores (NY and LA), brought temporary retail to over 6 cities, raised $186 million in venture capital funding, and has welcomed 3 million customers the Glossier community. I recently popped into the NYC flagship store which averages 50K visitors per month and it was buzzing. They have also this year brought temporary