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Today's guest is one of my most requested — it's Eva Chen! Instagram’s head of fashion partnerships. She's an avid user of Instagram herself with over 1 million followers and works closely with representatives from across the fashion industry to strategise different ways of storytelling on a platform that is becoming absolutely key for fashion labels and retailers.In this episode I chat to Eva about The Instagram Edit pop up shop at Selfridges in London which is open now - I went along after interviewing Eva at Instagram HQ and it was a really fun experience — getting to browse an Instagram feed IRL. The pop-up is a curation of eight loved fashion, jewellery, beauty and homeware brands that were born and built on Instagram — including Amme London, Atelier Stella and The Frankie Shop. As part of this campaign, Instagram has also taken over one of the iconic Selfridges Christmas windows, partnering with a 3D artist Antoni Tudisco.We talk about how Instagram has always been a great place to d