Drive Your Channel Productivity Globally

Most organizations selling through a channel don’t realize that partner onboarding is not a one-time event but an ongoing activity. This is where partner relationship management software, or PRM software, can greatly help. The purpose of PRM software is to automate four core workflow activities related to partner recruitment, partner engagement, partner enablement and partner management. The major step between partner recruitment and partner engagement is proper onboarding. In this article, we will explore how PRM software can significantly streamline this onboarding activity. Before we explore in detail how PRM software can accomplish this, let’s start with a basic question: What is onboarding, and how can it impact your partner base? Wikipedia defines onboarding as “the process of bringing a new employee on board, incorporating training and orientation.” Pretty comprehensive—right? When we apply this to channel marketing, “employee” would refer to employees from the partner organization across marketing, s