Free Your Inner Guru

Seth Godin: The Practice of Picking Yourself

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Sinopsis

Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages. Seth’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip , Purple Cow, and This Is Marketing, an instant bestseller around the world. His newest book is The Practice: Shipping Creative Work. Conversation highlights: Why courses don’t work.The change Seth seeks to make.What marketing is and what marketing is not.What it means to pick yourself.Scarcity as a tenet of the industrial age.Why you get to pick yourself.Different kinds of fame and the smallest viable audience.Empathy and generosity as core values and compass of leadership.The solution for imposter syndrome and self censorship.T