Voices From The Bench

151: Creative Marketing in a Creative Industry: Tay Harvey and anaxdent North America

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Sinopsis

One would think that to bring a line of dental products geared towards full arch restorations to America you would have to know how to use it. Defying all odds, Tay Harvey took a degree in Journalism, a love for the mini implants, and a passion for the dental laboratory industry to bring anaxdent (https://www.anaxdentusa.com/) to North America. Tay talks about how she took a chance on a "little known" product line out of Germany mixed it with AMAZING marketing and turned it into a great company offering "hella" customer service. Aurident (https://www.aurident.com/) offers so much more than just the P5 michine (https://www.aurident.com/p5/). They offer all the needed accessories like Nabertherm furnaces (https://www.aurident.com/furnaces/) and vacuums by Renfert. And all the consumables can be got in one place! Aurident has Delta Zirconia (https://www.aurident.com/delta-zirconia/), Aurident Zr (https://www.aurident.com/aurident-zr-zirconia/), Aurident cutting tools, and Quest pmma (https://www.aurident.co