Interact

As one of the nation’s largest and most comprehensive universities, Ohio State has dozens, if not hundreds, of email marketing campaigns running at any given time focusing on prospective students, donors, medical professionals, researchers, current students and sports fans (just to name a few). Elaine Armbruster, Senior Director of Omnichannel Marketing, is in charge of wrangling and streamlining all these efforts. She talks with us about how successful email marketing strategies and campaigns are paying off for the Buckeyes. The Ohio State University Ohio State’s 150th Anniversary Day of Giving Find More Episodes Discover the Interact Conference Get Interact Tickets Elevate Your Brand