Interact
Thor Industries and the Challenges of Rebranding: Featuring James Rigney, Director of Marketing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:17:51
- Mas informaciones
Informações:
Sinopsis
Repositioning a well-established brand comes with a unique set of challenges. James Rigney has done it for Converse, Red Bull and GrubHub. Now he leads marketing for Thor Industries, the world’s largest manufacturer of RVs, including Airtstream. Go Everywhere. Stay Anywhere Love What You Eat Get Your Wings Choose Your Icon Find More Episodes Discover the Interact Conference Get Interact Tickets Elevate Your Brand
