Drive Your Channel Productivity Globally

If your organization has built a patched-up partner management system by adding applications (or objects) to your existing CRM infrastructure, then it’s likely you are investing enormous resources to answer basic business questions. This is where a purpose-built partner relationship management (PRM) platform can significantly improve your business performance while reducing cost. How does it work? That’s what we will explore in this article. Until recently, most companies selling through the channel relied on automating their partner management workflow by using their existing CRM infrastructure instead of deploying partner relationship management (PRM) automation. However, when you try to manage certain program-related activities—things like marketing, lead management, incentives management, training and so on—with this kind of patched-up infrastructure, you will encounter three main problems. Lack of data flow – When you use an object-based (i.e., application-based) approach to expand your current CRM s