Drive Your Channel Productivity Globally

Budget is tight everywhere. Investment dollars in infrastructure are particularly hard to come by, especially when it comes to channel marketing automation investments. Partner relationship management (PRM) is a necessary starting point for any organization trying to reduce costs and increase partner productivity and ramp up sales. However, most organizations today are still running on yesterday’s channel marketing infrastructure, and are not able to secure executive support for such an investment. The status quo may be frustrating, but change is even harder, so most organizations—despite enormous need—fail to understand and are unable to articulate how new investments can drive channel productivity and growth. In this article, we will explore how you can champion such investments in PRM software and associated automation and secure executive support. When you step back and look at your channel with an eye toward increasing partner productivity, your first task is to figure out what the overall organizational