Drive Your Channel Productivity Globally

The acronym PRM stands for partner relationship management; CRM stands for customer relationship management. PRM and CRM are quite similar in nature, both architecturally and in terms of their functionality. However, there are some fundamental differences between the two types of platforms. Let’s begin by discussing some of the similarities between PRM and CRM, and then we will discuss the differences between the two. Core Similarities between PRM and CRM Here is a high-level summary of how PRM tends to behave like a CRM, mostly from an architectural and workflow perspective: Architecture – Both PRM or CRM use software that is built on the latest web services technology. Both employ a three-tier architecture (database layer, application layer and web presentation layer). They also tend to run on software as a service (SaaS) infrastructure. Application framework – Both PRM and CRM have a core platform which houses records—records of partners in the case of PRM, and records of end users in the case of CR