Drive Your Channel Productivity Globally

Partner relationship management (PRM) is an important set of activities in channel management. Over the past decade, multiple SaaS vendors like ZINFI have brought significant innovation to market in the PRM software segment to enable a vendor selling through the channel to automate partner relationship management activities. In this article we will explore some of the basic capabilities that your PRM software must have to give you a solid start. When you think about channel management and selling through a partner base, one of the most important factors is keeping partners informed and involved in your company’s programs and activities. Getting mind share from a channel partner is the first hurdle. The next hurdle is to generate interest and engagement—ideally, leading to a transaction. This is where a start-of-the-art partner portal is essential. Your PRM software should come with a set of core capabilities allowing you to set up a dynamic partner portal. With that in mind, here are the key criteria that yo