Drive Your Channel Productivity Globally

I am about to make a bold statement: No one has gotten digital marketing right so far. No one. Bam! Gauntlet thrown. That’s right, it has been said. Now, after you snicker and roll your eyes at me, let me lay it down in a way that might make those rolling eyes look forward again and generate some introspection. Make sure your coffee is still warm, or that you still have some of that banana muffin next to your laptop. Sit back and read, oh marketer extraordinaire. First, let me qualify my claim by saying that my intention here is not to say that all digital marketing has failed in all instances (no, no…even a stopped clock is right twice a day). In fact, I think there have been some excellent advances in inbound and outbound marketing strategies and campaign architectures. What I mean by saying “no one has gotten it right so far” is that there IS no way to “get it right.” Despite all the digital marketing articles and books that have been written touting “10 sure-fire techniques,” “secret insights stolen fro