Drive Your Channel Productivity Globally

It is no secret that content is still king in the world of digital marketing. There is absolutely no way to get around the need for content to boost search engine optimization (SEO) over the long haul. Everyone is trying to get attention for their products and brand by leveraging SEO strategies and tactics. The name of the game is to improve your website’s page ranking by driving visitors to your site. Digital marketers know they can boost SEO through paid banner ads and keywords, but unlike content, these are short-term wins. A paid SEO campaign only lasts as long as you pay for it. Content, on the other hand, has teeth and staying power. A unique article with strategic keywords can create organic SEO that lasts as long as it is posted on your website. Great digital marketing executives are quickly learning that there is really no way to escape the “content war.” Not only do you have to continually develop and distribute content just to stay in front of your audience, but the content you create also needs to