Drive Your Channel Productivity Globally

Over the past couple of decades, two major channel management automation platforms have attracted widespread attention: partner relationship management (PRM) automation and partner marketing management (PMM) automation. However, the most important area in channel automation—an area that has been neglected and remains a major opportunity—is partner sales enablement or partner sales management. If you are considering an investment in channel automation, you should look at partner sales enablement automation first. Why? It’s simple: If you can make your current reseller even 10% more productive (selling more at the same channel investment rate), the result will be a huge impact on both your top and bottom lines—and it can happen almost instantly. Before we delve into the details, let’s very briefly discuss partner sales enablement and how you can make this happen, either through the infrastructure you have today or by investing in a partner sales enablement automation platform. Partner sales enablement has two c