Drive Your Channel Productivity Globally

Many organizations selling through the channel today are trying to determine how best to automate their partner relationship management (PRM) process. In order to do so, quite a few are getting online and searching on Google and other search engines for “PRM software.” When you do so, multiple vendors pop up. How do you distinguish among them? And how do you select a PRM software vendor that can satisfy your needs? In this article, we will explore in an objective way five key capabilities that PRM vendors must provide in order to meet the needs of most organizations. Flexibility, localization and scalability. When you think carefully about PRM software and what it is supposed to do, you realize the main purpose of PRM software is to truly automate the PRM process end-to-end. True PRM automation would not only bring a structured approach to partner recruitment, partner engagement, partner enablement and partner management, but it would also offer visibility and scalability on a global level. A company that