Drive Your Channel Productivity Globally

What is channel marketing automation? It’s about automating core channel marketing process steps that allow vendors to recruit, onboard, train, enable and manage their partner network or channel network on a worldwide basis. “Partner” refers to resellers, systems integrators, value-added resellers (VARs) and others in the technology or manufacturing channel, or dealers, agents and other types of partners in other industry segments. With the advent of SaaS-based automation software, it is now quite easy to deploy worldwide channel marketing automation in a step-by-step manner. However, to be successful in this effort companies need to think through the core areas they want to focus on first, and then deploy the channel marketing automation tools sequentially. The most logical way to begin is to align the automation needs with the business needs of the organization. But before we talk about that alignment, let’s take a step back and take a look at the overall partner lifecycle management, which is independent o