Drive Your Channel Productivity Globally

When social marketing arrived in the landscape of sales, many thought that it was a phase or a fad that would eventually fade out. While the landscape will continue to evolve with social media innovations, I think it’s safe to say social marketing is here to stay. A huge majority of corporations are now deeply engaged in social marketing, and the funding and incentives to stay online are not going away. In an age where humans are increasingly forced to live online to conduct regular daily tasks and business, it only makes sense that they would congregate in communities. Social media is a combination of two common practices: socializing and marketing. Social activity reflects the deep human need for communities and connection, while marketing tries to catch the attention of individuals and communities with the intent of making money. While many online communities in social media are free to join, they could not exist if they were not somehow sustainable and profitable. Never underestimate the platform’s abilit