Drive Your Channel Productivity Globally

B2B marketing has a reputation for complexity. Because B2B transactions occur between two businesses, with diverse groups of people on each side, B2B marketing requires some savviness to get decision-making parties on the same page. Unlike a traditional direct consumer sale, a good B2B marketing campaign will often deploy multiple touches and use multiple channels to communicate a relatively simple message in an effort to unify decision-makers and raise brand awareness. While B2B marketing will always be a little complicated, there certainly are ways to simplify your marketing efforts and “up your game.” Below are 10 ways you can sharpen you B2B marketing game: Educate your buyer. With the invention of the Internet, most B2B buyers and their associate teams are more than halfway through the buying process before your salesperson ever meets with a customer. While a good marketer always wants to have clear calls to action, consider educating your buyer—the new version of B2B marketing “foreplay.” If your team