Drive Your Channel Productivity Globally

What is the most important part of your job as a B2B marketer or business development professional in the tech space today? Generating leads! They are the lifeblood of your business model and the food that feeds your revenue pipeline. It’s a lot like a restaurant: Marketers get the public to take notice and walk through the front door, business development gets them to sit at the table and sales takes their order and serves them their dinner. But if the marketers can’t find potential customers with an appetite, there will be no sales. B2B lead generation is dependent on good digital marketing strategies. Inbound marketing has the staying power of unlimited presence and searchability on the web, whereas outbound marketing is usually time-restricted, expiring when the budgeted funds run out. That’s why you need a good strategy that helps you find the best prospects. If done right, your digital marketing can net you targeted audiences and response to conversion. Here are some tips to follow when deciding how to