Drive Your Channel Productivity Globally

Why is multi-touch marketing important? Customers today live in a complex buying world. They now have the option to buy in traditional brick-and-mortar stores as well as online, by phone, via social media and more. Making it easy for the customer to make a purchase has been taken to the next level. While this is great news for most consumers, it requires a new thought process in the world of marketing. In order to reinforce their company’s brand and message, marketers are now required to reach out to consumers in a variety of different ways at the same time. While most marketers these days are aware that they will need to communicate across a variety of channels, many forget that for maximum effectiveness they should be doing it all at same time. Below are some of the most prominent reasons why multi-touch marketing is no longer optional for successful campaigns. Your customers want a choice. In an age where digital marketing and integrated campaigns emphasize the importance of a good website, it is import