Drive Your Channel Productivity Globally

Content marketing has become the cornerstone of marketing effectiveness, and content syndication provides amplification via an extended network. Organizations selling through the channel can reach an audience of unprecedented size if they put together a cohesive strategy to distribute relevant content for strategic audiences. Rising above the noise is very important, but so is building a content-based relationship with target buyers via a distributed network. However, many companies flounder when it comes to pulling together a comprehensive content syndication strategy. In this article we will explore seven core mistakes or pitfalls that can be avoided to maximize the benefit from content syndication via a distributed network of partners: No overarching content strategy. Often, companies will dive right in and begin leveraging content syndication to drive awareness and reach, but without taking the time to think through how their overall strategy, both from a cadence perspective—daily, weekly, monthly and