Drive Your Channel Productivity Globally

Vendors selling to a channel need to enable their channel partners to generate and drive channel partners. This has been a challenge for almost all vendors, whether they are selling to vendors or consumers. While partners are a great fulfillment arm, few of them generate enough leads to drive demand on their own. To address the problem more companies over the past few years have been deploying channel automation platforms. However, the adoption of these platforms in the channel has been quite poor, and this has led to a lot of speculation and frustration. It has also led a number of companies to switch providers of channel marketing automation platforms, thinking that the move from one platform to another might help them attain higher levels of adoption. However, the issues generally lie elsewhere. Yes, the channel marketing automation platform needs to be robust, scalable, easy to use, etc., but only rarely is the failure to achieve widespread adoption of automation in the channel tied directly to the channe