Drive Your Channel Productivity Globally

Over the last year or so, there has been much talk about another impending recession and how it could impact channel management. The recession theory is based upon historical trends, which suggest business cycles tend to last around five to seven years each. That means every five to seven years we experience some sort of a recession. Eventually the economy recovers, and then something else happens to triggers another recession. Current discussions are predicting another slowdown soon. This article explores how you can get your organization—and your channel management team —ready for the moment when another recession arrives. Channel management is complex (see our article Challenges of Channel Management for more on this), but with proper preparation you can address many of the problems and even succeed in the face of the next recession. Is recession coming? The current state of affairs Bear market rallies Over the last few weeks, the global markets have seen a series of bear market rallies, and several analys