Drive Your Channel Productivity Globally

When it comes to business-to-business (B2B) social network, LinkedIn is the gorilla, and has certainly started to act like one. Why do I say that? Well, it's based on a lack of innovation. The stock price is down, and the analysts are no longer sure – the future is not as clear as it used to be. Believe it or not, LinkedIn has been around for well over a decade now. It is older than YouTube. In the beginning, it was an incredible tool for upgrading your static Rolodex into a dynamic database of personal contacts, but then it morphed into an online resume, networking tool and much more. Thanks to Reid Hoffman's brilliance in pulling a team together that was incredibly successful in harnessing the untapped potential of a B2B social (or should we say also B2B social marketing?) network, LinkedIn became a valuable tool for the professional world. Certainly some of its success was attributable to timing, as Malcom Gladwell points out in Outliers, but a lot of its success was tied to the uniqueness of its original