Drive Your Channel Productivity Globally

Before we delve into the reasons why you should consider insourcing your event marketing management activities, let’s take a moment to define clearly where this logic could apply and where it wouldn’t work. In our experience, companies tend to outsource events because they have been working with a provider for a long time and think that’s the easiest way. But as a company using both our own marketing automation software and external agency services, our experience tells us that outsourcing may not always be the best option. While the prospect of managing an event may initially be daunting, the actuality is less so. Depending on the scale and frequency, many B2B events can be insourced quite effectively as long as you follow a few simple processes. Of course, there are other events – like major trade shows or global sales or partner conferences – that need to be outsourced, until and unless you have a full-blown event management team. In these cases, it makes far better sense to outsource some or all of the re