Drive Your Channel Productivity Globally

Every organization selling through a network of partners; be they resellers, system integrators, agents or franchise holders, struggles with partner engagement. And, one of the main areas of challenge for them is to make a partner log into the partner portal for content consumption and program awareness. There are multiple reasons why partners don’t use a vendor’s partner portal (please see our earlier article on How to Make Your Partner Portal More Partner-Friendly); however, there are simple techniques that you can use to increase partner portal access by multiple folds. One of the main techniques that is underused, or not used consistently - is social media marketing. While most organizations selling via a channel tend to use social media, our conclusions after observing multiple deployments are that social media is more often treated as a mechanism for publishing snippets of information rather than a holistic medium for partner engagement and marketing. The use of social media in the B2B space is fundamen