Drive Your Channel Productivity Globally

The process of selling has changed, because the process of buying has changed. No longer do we wait for our phone to ring and to be interrupted by a pushy telesales or telemarketing person, or expect to find out about a product through advertising; today we proactively search for what want to buy. This change in the selling process has given social syndication a key role in helping organizations to get the word out through a network of followers rather than randomly hoping to gain results from interrupting someone. This is the new age of social selling, which requires a new and differentiated approach using social syndication capabilities. It’s worth spending a few minutes defining what social syndication is before discussing how you can deploy it across your organization to drive more sales. When social media erupted onto our desktops about a decade ago, most of us thought of it at most as a way to share family photos and amusing videos of cats. However, organizations like LinkedIn, SlideShare and a few othe