Drive Your Channel Productivity Globally

Vendor organizations that sell through a network of channel partners (resellers, VARS, affiliates and agents) know that most of their partners do not have dedicated marketing resources to keep their respective websites updated with fresh content from their vendors. This is where content syndication can play a significant role, allowing vendors and their channel partners to significantly enhance brand presence, control and engagement with end prospects. To make this work, an organization will need to focus on seven core areas: Deciding what to syndicate- The objective of content syndication is not to replicate a vendor’s website. On the contrary, the goal is to do two just things right: provide a set of core content that is relevant to a specific partner’s customer base, and make sure the content stays fresh and up to date. This is not the easiest of tasks, since many vendors have hundreds or even thousands of pages of content that can potentially be syndicated. Prioritizing is key. Setting up showcases-