Drive Your Channel Productivity Globally

As the world gets more and more digitized, and technology touches every aspect of our lives, one evolution that is consistent across all segments of lives is software driven automation of work steps. Whether it’s in the connected home or connected work place or intelligent manufacturing processes or financial management, business automation is here to stay, and will only increase with time. Within this fundamental change the most recent evolution has been in the area of automated channel marketing software. So why is the category of channel marketing software growing and why is it needed? And, who should consider deploying it? Before we answer these questions in detail, let’s look at the underlying factors that are driving the evolution of this new category. Over the past two decades, the Internet has become not only a medium for content distribution, but also a utility that - just like electricity, water, air conditioning or heating - keeps an organization running. Today the Internet is a utility that allows