Drive Your Channel Productivity Globally

If an Information Technology (IT) solution provider doesn’t manage a few key technology trends effectively (please read our previous article "3 Macro Trends That Could Put Your IT Channel Partners Out of Business"), the significant opportunities they create may be dwarfed by the seven major risks associated with these changes, and could result in the partner’s going out of business. These seven risks barriers remain pretty much the same as they were during previous business cycle changes in the channel in reference to Channel Marketing Automation. This time round, the big difference, is that it’s getting much harder for a solution provider to fight this current wave of changes because complexity and specialization in the channel is driving a more permanent and far-reaching alteration in business models. Loss of Existing Clients - Let’s start with a simple example of Office365. If you are a 150-person organization - like ZINFI - you’ll be familiar with the scenario. We needed IT support to make sure our Mi