Drive Your Channel Productivity Globally

Whether you are at an early stage of building your channel partner network or already have a mature network, the one question that you should never stop asking is - do I really matter to my channel partner? This is probably the most important question for a channel organization seeking to be and remain truly relevant to their partners. It is certainly implied (so we won't discuss here further) that you have a competitive product or solution for your partner base to resell and make margins on and potentially attach services on top of your products and solutions, but that's only the foundation of your relationship with your channel partners. The question is how do you stay in the game and build your relationship forward? In any relationship, you can’t bask in the status quo forever. You need to keep bringing more to the table to stay relevant and interesting, and this applies particularly to the IT channel. If your organization doesn’t constantly update the ways it helps channel partners stay competitive, agile