Drive Your Channel Productivity Globally

Most channel partners don’t have a marketing department, a marketing specialist, or even an outsourced marketing provider, and even if they do, these resources tend to operate not as marketing strategists, but more as vendor interface managers - handling multiple vendors and a variety of product lines. This is where a partner marketing concierge comes in. It is fair to say that most channel partners don’t really have the capabilities to execute vendors’ marketing programs or even specific campaigns effectively. What’s more, most channel partners don’t receive enough market development funds (MDF) at the right time to hire dedicated resources for a specific campaign or program. While some large distributors and a few, very large channel partners may receive funding for certain marketing resources on an annual contract; this is more of an exception than the rule. It looks like an impossible dilemma, but there is an easy way around this: provide the channel with partner marketing concierge services in bite-sized