Drive Your Channel Productivity Globally

The short answer is – maybe. It really depends whether you are trying to use email marketing to reach a stranger or to contact someone either you know or who knows you. The whole notion of opt-in email marketing evolved almost a couple of decades ago but email marketing is often viewed as spam because so very few people actually follow the rules. Too often we see email marketers sending out emails to a broad list of recipients that they have procured either from multiple sources or from random traffic to their website. The real characteristic of email marketing is that it is an interruptive process. Suppose you are in the middle of your workday; you are waiting either for a phone call or you are actually making a call or in a conference call and an email arrives. If you look at it and see that it is from an organization you don’t know, for the most part you simply delete the email without reading it. Data shows, however, that when an email comes from an individual, even if we don’t know them, there is more li