Drive Your Channel Productivity Globally

Lackluster returns from a marketing campaign are common, but understanding why this is the case is not always clear-cut. Traditionally, poor results are usually attributed to three failures - ineffective targeting, improper implementation (failure to use integrated marketing), and diffused messaging without a clear call to action. In this article we will focus on the approaches and tactics. Marketing Automation platforms today allow any business to pick the right tactic for the right segment. Assuming you know whom to target (very important), the next step is to understand how your targets buy, and to pick the right approach for engagement. From time to time we get calls from prospective B2B clients who just want price details and a high-level services summary. Almost every time this happens, it turns out that they are just looking for information to fill a hole in a comparative vendor chart, and we don’t have a chance to bid for that deal because the inquirer usually has already made up their mind. On the ot