Drive Your Channel Productivity Globally

Wikipedia defines trifecta as “a parimutuel bet in which the bettor must predict which horses will finish first, second, and third in exact order.” The good news is that when you are running a digital marketing program you don’t need to be quite so precise in order to win the bet as long as you are properly using three key tactics: Social Marketing, Search Engine Marketing & Email Marketing. And in fact, if you upgrade your usage of just one, you can make the others work more effectively as well. Over the past couple of decades, the way we track down a good B2B vendor has changed completely. Where once we sifted through magazines or asked industry forums, now almost everything happens through online searches. In recent years, multitudes of social marketing channels like Slideshare, Facebook, or LinkedIn groups, have emerged to create a rich source of interest-specific content. These channels not only offer a value added source for news and product information, but are also a great way to listen into peer revi