Drive Your Channel Productivity Globally

Most partner portals today are a reflection of how the world used to be versus how they need to be. As we talk to our client base and their channel partners, we hear a high level of dissatisfaction with vendor portals, whether it's the technology platform, ease of use or how the content is uploaded, managed and used. Yet in every aspect of portal management, huge opportunities exist to drive more ROI by lowering cost and increasing usage by making it relevant to partners.We have been doing partner research for the past few years to understand what would improve usage of partner portals, and make them a true value added tool for channel partners. Across all partner types we have consistently found demand for a core set of capabilities that would rapidly drive up portal and content utilization. Here is a two-part summary of our findings:Localized Experience – While most large vendors tend to have somewhat localized partner portals and user interfaces, the majority of the vendors today do not provide a fully loc