Drive Your Channel Productivity Globally

While high-end Web Content Syndication tools have existed for more than a couple of decades, the introduction of simple product showcase syndication for partners’ websites is relatively a new weapon in the Channel Marketing Automation arsenal. Web Content Syndication is a very important technology and can quickly distribute a large amount of branded content via multiple partners’ websites. It is very easy to set up and can be highly effective for branding and lead generation purposes. Web Content Syndication isn’t guaranteed to succeed, though; in fact the majority of the pure play tool providers fail to build brand and generate leads simply because channel partners do not get enough traffic to their sites. On the other hand, integrating Web Content Syndication as a part of comprehensive Channel Marketing Automation process has been shown to drive significant results and scale quickly as demand grows. Web Content Syndication usually fails to work because of one or more of the following failure modes: Webs