Drive Your Channel Productivity Globally

Many Channel Marketing Automation vendors today provide tools such as email marketing, event marketing, and web and social content syndication. However, it’s questionable whether these tools are enough in themselves to stimulate demand and channel engagement. So what else is needed to complete the demand generation tool set, and how can a technology vendor make sure they buy the right system, and pay the right amount to achieve the desired ROI? These are important questions; moreover, for larger vendors they need to be considered in a global context. First-generation Channel Marketing Automation tools typically offered web syndication, event marketing and email marketing. In the ensuing phase, most Channel Marketing Automation vendors – like ZINFI – introduced tools like social syndication and on-demand webinars. While these tools were somewhat effective in building sales pipeline, their impact was only moderate. In an effort to understand more, ZINFI last year undertook an extensive, in-depth channel partner