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5 Ways to Cut Through Email Marketing Clutter

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Sinopsis

It is getting harder every day to cut through the clutter that exists in our email inboxes. Most business users get hundreds of emails every day. Many email programs allow auto filtering of newsletter into different folders – let alone the spam filters cutting out many legitimate emails due to improper set up. However, there are a few effective ways to reach potential prospects via email marketing. It’s still the most efficient ways to get in touch with new prospects and existing customers. Build opt-in subscriber list - Yes, this is hard to do, but can be done. The easiest way to do is to build a social presence via various groups, start participating in group conversations, redirect (where allowed) traffic to a blog post, and request users to sign up for email newsletter on relevant topics. This is the only way to engage with new prospects. Test for spam scores and rewrite - Did you know that more than two thirds of the emails that are sent via various email marketing software are never tested for thei