Drive Your Channel Productivity Globally

Most channel partners do not have marketing resources and, as a result, rarely use content marketing as part of their lead generation efforts. At most, they may have technical blogs or a social media program. But effective content marketing requires a holistic approach, and the best way to achieve this is with a Channel Marketing Automation platform that incorporates all the relevant content and integrated marketing tools for a complete campaign. In situations of high demand and low competition, content marketing is not essential. The market will come to you as long as you are able to provide simple information distribution to prospects and customers. But for most areas of IT, this is how the world was fifty years ago. How things have changed! Most markets today are ardently contested by multiple providers. Unless you are a Google with 70% market share and a business model built around your monopoly as an information enabler, as a technology vendor you will need an active content marketing campaign if it is t