Drive Your Channel Productivity Globally

It doesn’t matter how big or small your channel is:  chances are that once in a while you need to run partner recruitment campaigns – especially when you launch a new product or acquire a new company that your current channel is not equipped to sell. However, partner recruitment is not an easy task. We at ZINFI can help you with this or do it on your behalf either on a national level or globally by using our Channel Marketing Automation and concierge services. Most vendors want to recruit channel partners who have marketing, sales and product capabilities in place to sell the vendors’ specific set of products. Research statistics show that channel partners bringing in average revenues of between $2-10 million carry products from anywhere between six and 40 vendors. So, for a partner to add another product to his portfolio, it is a major strategic decision that is never taken lightly. Vendors therefore need to be highly selective about the partners they select and what to do to make the engagement meaningful.