Drive Your Channel Productivity Globally

Most technology vendors struggle to keep their partners informed about product and program changes via their Channel Marketing Automation platform. This happens mostly when the vendor relies too heavily on Email Marketing based communication. While all Channel Marketing Automation tools provide Email Marketing as a core tool of communication, very few provide a set of alternative or supplementary communication tools, and this is a problem, because email is easy to ignore and ineffective as a single communications medium. ZINFI’s Channel Marketing Automation platform provides realistic, alternative tools to bridge this gap. An average channel partner with $2 million to $10 million in annual revenues will probably carry products from between six and forty technology vendors. Each vendor provides multiple products that go through product refresh, updates, and end of life announcements on a quarterly basis. On top of that each channel program has multiple updates related to market development funds (MDF), rewards