Drive Your Channel Productivity Globally

If your company (or even country) is under a travel ban due to an epidemic like the coronavirus outbreak—or perhaps because of budget restrictions—and you have to cancel your road shows to train and enable your partners, don’t despair. There are multiple ways to enable your partners remotely without meeting face-to-face by leveraging partner relationship management (PRM) software. In this article, I will explore how you can deploy a set of pragmatic PRM channel automation tools to enable your partners in a few easy step. There are essentially two types of enablement involving collaboration with channel partners using PRM software: tactical and strategic. Let’s briefly address both. Tactical enablement: Tactical enablement includes activities like pushing a promotion through the channel, rolling out sales incentives for partner sales reps to sign up for and execute on, or creating programs to train partners on new product launches. Within 4–6 weeks you can easily deploy a partner relationship management (PR