You Can Do That Here

Fun. If there is one truism across humankind, it is that we all love to have fun. Yes, if you can take a seemingly mundane activity, or even a potentially undesirable one, and turn it into game, the chances of people participating in that activity goes up dramatically.  While gamification may be the buzz word of the twenty teens, the simple act of getting people to do a certain behavior by turning it into a fun game has been around for ages.   Another common aspect of human psychology that generally applies across the board is that people love recognition. We love that pat on the back when we do a good job, that special treat for good behavior, the bonus at work for top performance, and that general feeling of achieving something and being rewarded for it.   A more modern day commonality shared by the now billions of technology users, is that in general, we hate to see ads. We hate to be interrupted while playing our favourite app or taking in our favourite digital content. We hate it so much, that we'll happ