Lean Startup

We recently hosted a webcast conversation between Jason VandeBoom, CEO and Founder of ActiveCampaign, and Hisham Ibrahim, Lean Startup Co. Faculty Member, focused on the importance of leaning into your customers and learning from them in order to grow your business. In Jason and Hisham’s conversation, they discuss: - The importance of letting customer feedback guide the product development - How to scale up while staying close to your customers - The key lessons learned as Jason looks back on the startup story of ActiveCampaign And much, much more… When Jason VandeBoom launched ActiveCampaign in 2003, he wasn’t trying to start a business or grow a company. He was just trying to make some money to pay for college. All of his customers were small businesses and they all started wanting the same thing: to communicate with their customers. At the time, the options for small businesses to implement something like this was somewhat limited. Instead of building one-off tools and products for each company, Jaso